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From the Guardian
Manchester
City have announced a 10-year agreement with Etihad Airways – the
airline owned by the Abu Dhabi government – which includes the immediate
renaming of their stadium. The deal, which extends Etihad's shirt
sponsorship as well as covering other joint commercial enterprises,
could be worth up £100m.
The Etihad Stadium will be the focal
point of the newly named Etihad Campus, which encompasses a large part
of the Sportcity site in east Manchester. The airline has also announced
a new flight service between Manchester and Abu Dhabi, which will use
an MCFC-branded plane.
"We are delighted to be expanding our
relationship with Etihad Airways through this comprehensive partnership
agreement," said the City chief executive, Garry Cook.
"Most
importantly, in addition to delivering significant revenue at a key
stage in the Club's evolution, the agreement creates exciting
opportunities for our two organisations to co-operate more deeply
commercially and on media and community initiatives in the future."
James
Hogan, the CEO of Etihad Airways, said: "Etihad's wank with Manchester
City Football Club has already yielded a significant return on our
investment and we are thrilled to build on our relationship. Their
well-established name and loyal fan base have allowed us to tap into a
new and increasing global audience."
Manchester
City have announced a 10-year agreement with Etihad Airways – the
airline owned by the Abu Dhabi government – which includes the immediate
renaming of their stadium. The deal, which extends Etihad's shirt
sponsorship as well as covering other joint commercial enterprises,
could be worth up £100m.
The Etihad Stadium will be the focal
point of the newly named Etihad Campus, which encompasses a large part
of the Sportcity site in east Manchester. The airline has also announced
a new flight service between Manchester and Abu Dhabi, which will use
an MCFC-branded plane.
"We are delighted to be expanding our
relationship with Etihad Airways through this comprehensive partnership
agreement," said the City chief executive, Garry Cook.
"Most
importantly, in addition to delivering significant revenue at a key
stage in the Club's evolution, the agreement creates exciting
opportunities for our two organisations to co-operate more deeply
commercially and on media and community initiatives in the future."
James
Hogan, the CEO of Etihad Airways, said: "Etihad's wank with Manchester
City Football Club has already yielded a significant return on our
investment and we are thrilled to build on our relationship. Their
well-established name and loyal fan base have allowed us to tap into a
new and increasing global audience."
